Hi, I'm Troy and I'll be your Devil's Advocate for the evening...
Lot of squeaky wheels, as a paying and satisfied customer, I thought that I'd chime in with my two cents for some food for thought. And here's a third cliche just for good measure. At least, I think good measure is a cliche. Anyway...
AJ Quick wrote:The "White Screen of Death" (WSOD)
...Why is it that a fulfillment company of this size is unable to handle a few hundred or thousand customers at one time? (Heck, even Ghostbusters Fans had a record breaking 9,400 users on in one 30 minute period on our rinkydink server. The servers at Digital River should be able to do much better, especially given that there are no doubt hundreds of them in the Digital River cloud. One of Digital River's taglines is after all: "No business is too big or too global for Digital River's premiere commerce solution." The wait screen was self imposed by MattyCollector in an effort to instill fear in the consumer. You saw that screen and thought: 'I better buy one now, heck I should buy two!' No Ghostbusters figures have ever sold out in under 24 hours. In 2010 the Peter Venkman figure sold out in approximately 26 hours, the other figures lasted days even weeks. The PKE Meter and Ghost Trap were also both available for several days to several weeks. This fear was created by MattyCollector in an effort to sell more action figures and props. Since the line began, the WSOD has almost completely gone away due to (no doubt) complaints from MattyCollector's customers, and a decrease in sales.
Not knowing what's behind their white curtain (see what I did there?) here's what I would wager - the "White Screen of Death" is actually a road paved with good intentions put in place to make sure that human customers are getting through and not automated scripts. Take, for example, the recent grief a certain funny book convention in San Diego has been taking for their issues with badge purchases. They're trying to make sure that people (read: bloody damn scalpers) don't create an automated script, buy the whole lot, then turn them all for a 200% profit. The waiting room, as it's been called by people who don't want to get melodramatic about it, is designed to keep order so to speak. But instead, it just becomes infuriating. Do I agree with it? Not really, it's about as maddening as standing in line and not knowing if you're going to walk away with whatever is at the end of it. But, you're collecting - and you're collecting something in high demand - so concessions need to be made.
You also didn't mention that the sales of Ghostbusters items usually coincided with sales of other properties: He-Man, DC, etc. the latter of which probably triples the demand of the former and Ghostbusters combined.
My guess is that the "WSOD" has disappeared because Mattel has listened to the maddened customers and decided they don't give a damn if buyer number three in line buys their entire stock and puts it on eBay the next day. Cynical, but possible.
AJ Quick wrote:"Sold Out"
MattyCollector has been manually listing items as "Almost Gone" and "Sold Out" in order to drum up further sales through fear and scarcity. Mattel has said numerous times that an item was completely sold out, only to make the item available at a Halloween or Thanksgiving sale at a price 40% off or higher. Those that purchased early on, were rightfully screwed. Prices and value dropped significantly. Now , I do understand that Mattel must keep extras on hand to handle replacements, but not in the quantity they made available at later dates. The "Sold Out" tag was just added to make sales look better than they actually were.
If you're angry about this, you should be angry about computers. DVDs. Video games. There's a whole slew of items that early adopters pay a premium for at the beginning of a product cycle only to see the price drop dramatically down the lifetime of the item. Halo 4 will be twenty bucks in a couple months for those that didn't buy it on the release date. But it could very well have been sold out the week that it was released. It's a business practice that's been in place since the beginning of commerce. Look at comic books, if you can say a book's first run sold out - that must mean it's in high demand and of high quality. Just in time for a second printing!
To my knowledge, Mattel has never released production reports or numbers that tell you just
how limited their runs have been. One crate may have arrived from the manufacturer overseas which will allot the initial sale, but who is to say that the didn't keep the assembly lines running past the first run? The first run may have been almost gone or sold out, but a second or third run down the line which was not expedited to meet release dates (heaven forbid they miss that, or there'd be another bullet point in the article, right?) which would drive costs down.
Which is a good segue to...
AJ Quick wrote:Price Increases
Despite Mattel making over $700 million dollars in net income (profit) the first year the Ghostbusters line was active, Mattel cited increasing costs as the reason to make the already high priced $20 action figures, $22 in 2012, with the final figures costing $25 each. Meanwhile other toy manufacturers were making better quality products, at a much lower price. And let's not blame the prices on the fact that they were "limited collectors' items". The Real Ghostbusters MEGO figures from Mattel were $27 each, WITHOUT a pack in Ghost or accessory, AND were sold at retail stores in higher quantity. Once again however, they were figures that were over priced and extremely low quality. They didn't actually sell very well, and now (2 years later) you can still walk into your local Toys R Us and find them on the hooks for under $12. I personally sold dozens of them for $10 each in an online sale, taking a loss of approximately $8 per figure, just to get rid of them.
Let me start this rebuttal with a question for you AJ in regards to your GBFans shop. Your entire shop might be turning a pretty sweet profit, but if those salty flavored Janine reading glasses just aren't selling - you probably are looking at calling a dog a dog. It's a product that only a couple (really sick and twisted) people will pick up and then they'll just sit and you won't know what to do with them.
Let's replace Janine's reading assists with say... a broad shouldered Carpathian action figure. 9,400 people on GBFans' eyebrows just perked up. Yeah, Vigo the Carpathian! The awesomest of awesome action figures known to man! It needs to come with a grey kitten accessory, a vat of pink non-toxic but sweet smelling goo, a demon head to swap out, and a chain to hang him from when John McClane -- wait -- wrong movie. Forgetting all of the crazy deman--- uh--- requests from the fan community, I'm willing to bet that a person that's better at math than I am is crunching numbers thinking that Vigo the Carpathian isn't exactly going to sell the same number as a Bill Murray action figure that belongs on EVERY desk in America! So, you probably won't produce as many Vigos as you will super-awesome Bill Murrays.
Take the awesome run on volleyball elbow pads that you did not too long ago. Manufacturing in bulk = totally sweet discounts. But when you do limited runs, the cost goes up.
Factor in the rising costs of that oily substance that you need to create plastic. The rising cost of shipping (don't worry, I'll get to that soon, Quick... geez, calm down), carry the one and -- wouldn't you know it, cost is going to have to go up a couple bucks. For the items that went to mass production, they probably cut corners, they probably made some concessions and did their best to keep costs down for a general, ordinary consumer (read: not the people that would even know Vigo should have a demon head)...
...and I'll bold the sentence where you say that a lot of what Mattel has produced didn't sell well. We are Legion. I know. I see it on the message boards constantly. But apparently we're not rabid consumers, and apparently non-fans aren't either. Remember that guy that's better at math than I am and knows when to call a dog a dog?
AJ Quick wrote:Quality and Repetition
I will be the first one to admit there isn't a lot you can do with 4 main characters, that wore typically the same outfits during the movies. The first figures that came out, I loved, we all loved. They looked very good and were sculpted by the elite "Four Horsemen" team. Once we were presented with the four main characters, we were given a multitude of variations each one using the same bodies, the same heads, and re-used outfits from other lines such as Batman (despite Mattel denying this). It was lazy, the quality of the figures and the collectability of the figures was poor and eventually the line was taken over by Mattel's in house team of designers. The figures, while were still good, suffered. The likenesses (mainly due to rights) suffered on the Louis, Dana, and Vigo figures. Quality and sales went down as prices went up, and yet it was the fans who were blamed.
Experiment: reach out to your buddy from college that lived a couple doors down from you in the dorms. You know, the one who had the calendar of 12 different beers and would watch Dane Cook stand-up at 3am at full volume. Ask him this:
Hey, Jebediah (I can only assume he's gone Amish for the comedic purposes of this hypothetical scenario), who was your favorite character in Ghostbusters? Chances are he'll say "Bill Murray!" -- he won't even know Peter Venkman by name. If I give him the benefit of the doubt, maybe he says Egon.
MAY-be he rattles off the four leads, Louis or Dana. But that's being really generous. But outside of that, we're running out of toyetic characters that resonate with the general population. Properties like He-Man are a rare breed, akin to Transformers, where there's a little more depth on the team's roster where they can get into the Man of Arms and Mer-Mans (that's me reaching for He-Man characters, which I realize counterpoints my own argument but shut it...)
So outside of the above mentioned characters, anything Matty is doing is for the true blood fans.
I can read your mind and know you just read that statement and responded, "Well, if it's for the fans, why not give them what they want?" And, while it's a valid point in a perfect world, you're already telling me that you don't want to pay more money, and you're telling me that if I mass produce it and offer it at a discount later, you'll be upset. Well crap, where else can I cut costs?
You know... that old Ewok Village that we have a mold for looks a WHOLE lot like Robin Hood's domicile. Hmm... get me a dry erase board, I think I have a plan to give the fans what they want and then they'll be totally ---
AJ Quick wrote:Overpriced Shipping Costs
I wrote a lengthy topic on the shipping costs from MattyCollector a few weeks ago, that can be read here. To summarize the findings, I found that Mattel (Digital River) shipped all UPS packages regardless of where they were going, as if they were going to the furthest location in the United States away from them. I was able to prove that Mattel not only overcharged by a minimum of 16% but as high as 919%, not factoring in any UPS discounts or surcharges. Everyone should be upset about this. Over the course of the Ghostbusters line, most fans have overpaid by $40 or $50 on shipping alone, that's 2 or more figures you could have gotten for free. It gets even more grim with an item like the PKE Meter, which has the shipment calculated at 3.5lbs per box, when in reality the weight is closer to 1.5 to 2lbs. This overage has resulted in me personally having been overcharged by 500% on two separate shipments. Another shipment pricing disparity can be quickly seen by adding a large number of items into your cart. Mattel's shipping calculator breaks, and starts charging astronomical prices for shipping for no apparent reason, usually with a jump of 80% by just adding 1 more item to your cart. When contacted about this Mattel denied these allegations, even though anyone can go directly to their site and verify this information.
Man, AJ - god bless you. You're measuring boxes, calculating costs, running numbers. Meanwhile, I forget how much I literally just paid for tortillas and a six pack at Ralphs. I hear Mattel might be looking for a good bean counter or two in that
amazingly massive 15 story building that I can see from my place in El Segundo even through the terrible LA smog.
Overhead is a bitch.
Amazon keeps costs down by replacing flesh and blood shipping and handling people with automated robots. Pretty cool, right? Except that fifteen story building is filled with people that have names (though, I'm sure the robots have names too) and they all need to be paid. The marketing people, the receptionists, the free coffee that - I hear is only free on Tuesday and Thursday now because they're having to cut costs so they don't increase the price on Ghostbusters action figures from $25 to $25.50.
Anyway, snide remarks aside - there's a building a couple blocks away from that fifteen story headquarters, I won't say where but it's close to a pain in the ass international airport, and it's solely dedicated to the shipping and handling of Mattel products. All Mattel products. Again, I know it sucks but Mattel is flat out telling you that you're paying for shipping
and handling which is the exact same reason that I have to pay 15 bucks to ship the Debbie Gibson poster that I bought on eBay to me, even though the shipping labels tell me yosef24 only paid five bucks. He had to drive it to the post office, buy me the titanium tube that I required lest it be damaged, and add some fringe for tax and the therapy that he'll need for the trauma I've caused him.
Unfortunately, this bullet point just needs to be written off to the fact that it's a large shareholder bound corporation with a lot of overhead. Their shipping and handling rate card is probably set in stone across the board and even though the Ghostbusters community is really neat - the guys in charge of those cards all wear really nice suits.
AJ Quick wrote:Billing and Shipping Problems
We have seen firsthand a number of problems with MattyCollector (Digital River) in regards to billing and shipping practices. Mainly having to do with subscriptions, and the now dead Club Ecto-1 subscription service. Some fans have reported that MattyCollector would ship orders to old addresses, despite having updated the address on file. Some were charged for subscriptions even after they were cancelled, or after the credit card had expired. We even saw reports of fans having received opened boxes with the action figure completely removed, or used (open) items sold as new. Most spectacularly and recently when Mattel shipped out the green Slimer "rewards" for having subscribed to Club Ecto-1 for 2012. They shipped them to addresses on file from July 2011, when the subscription was created. They didn't as much as contact subscribers to ensure the addresses were correct, nor bother checking their customers' current addresses already on file. When contacted about this, MattyCollector (Digital River's customer service) said it was the buyer's fault for not having the correct address already updated... and that is despite some fans having ALREADY updated their address. And regarding those Slimer rewards that were mailed out at the end of 2012, which had come far later than they had promised, Mattel only shipped one Slimer independent of how many Club Ecto-1 subscriptions were purchased. Mattel stated that they wanted to get the Slimers out before 2012, and would be sending the remainder out at a later date. I believe that this was a complete mistake on Mattel's fault, and they didn't have enough Slimer's to cover all the subscriptions. The replacement Slimers were sent out 1 month later, which is just about exactly the amount of time it would have taken to produce more. Those that had their Slimers shipped to the wrong address are left with nothing, as MattyCollector will not send replacements to the corrected addresses on file.
You've got me on this one since this is the only place that I've been burned by Matty. But it's funny to say that I was burned because they were sending me a freebie as a consolation for having to cancel something I was super excited about.
You hear that Clavet? They wanted to send me a consolation. For having to cancel something. I was super excited about.
Ahem.
Now why people that contacted customer service to change their address well in advance of shipping weren't able to cut that off at the pass, I'm not sure. That, I agree - can probably be chalked up to poor customer service. But it's really hard for me to be too upset about it since it's a freebie that I didn't really want/need/care about in the first place.
AJ Quick wrote:Fan Treatment
When the line first started, Mattel was great to engage with the fans and were actually doing some phenomenal work. I was personally involved with some decisions regarding the 6" figures in terms of accuracy, and was contacted to help on the Vigo, and the 6" Slime Blowers a full year before they would be released, and provided input on a Gozer character. Ghostbusters Fans was seen as a resource for Mattel to use to improve their products, and also as a great marketing channel. We were given special information, even figures for review, well before they were released to the public. Once the line was decided to be officially dead in 2011, we were cut off completely. Despite having basically been the go to resource (aside from the archives at Sony). Once the line was on its way out... so was our community as far as Mattel was concerned.
The poor treatment of the fans didn't stop there. I was actually banned from MattyCollector's forum in 2011 for simply participating in a discussion about what Ghostbusters figures I had personally purchased, and for defending our website against the flock of rule breaking former members that migrated to MattyCollector's website. Another fan reports having been banned from MattyCollector's Facebook page for merely pointing out a grammatical error on one of their posts.
Through all of this, Mattel has always blamed the problem on the fans. 'The fans didn't buy enough products. There wasn't enough interest. Not enough fans purchased subscriptions... etc.' All of that was poor planning and marketing on Mattel's' part. They were doing things as cheaply as possible to make a buck as easily as possible, and viewed the Ghostbusters license as something they could do easily, while making a premium amount of money. Ghostbusters fans are more frugal than that.
Man, I'm getting tired... this is the longest I've spent on a GB message board since... since...
(Cue flashback effects and sound)
http://ghostbusters.wikia.com/wiki/ECTO ... on_Figures Kenner made me feel so loved when I was a kid. I'd send them letters, they'd send me awesome 3x5 catalogs with products coming up. They'd send me (in form letter fashion) thank you notes for my support and throw in a nod to Ghostbusters or two just to make me feel loved.
But then... those middling Turtles. Those awful Starting Lineups... where were the Ecto-Glow Heroes that I had been promised? Surely my friends at Kenner would know and tell me, since after all - that have to have my address on file and know me on a first name basis. They'd been writing to me at least once every couple months. So I wrote them a letter. Honest to god, I did. What's happening with Ghostbusters, are you making any more toys? I'm so close to actually having saved up to finally buy the Ecto-1 (well, the Ecto-1A at that point). But everything has disappeared off the shelves.
They never wrote back. No form letter. No catalog. No "sorry kid, but we've got Batman now and it's making us a fortune so shove off and don't forget that Batman Returns is now in theaters!"
The toys stopped selling and they stopped caring. Valuable life lesson learned as a kid. It's not personal, it's business.
AJ Quick wrote:The Hoverboard Fiasco
While not directly related to Ghostbusters, the Hoverboard from Back to the Future is a great example of Mattel's poor business practices and possibly fraud. A year ago, Mattel set out to build a prop replica of the Hoverboard from Back to the Future. They offered them for pre-order early last year and finally shipped in December of last year. The fans were promised a high quality prop replica on par with the PKE Meter and Ghost Trap that Mattel had previously released. What fans got was an inaccurate plastic pink board with stickers, despite being promised so much more. During previews at San Diego Comic Con and New York Comic Con a "prototype" was shown which was promised to be only a prototype, and that the final version would be much better. To ease fans' minds, they allowed orders to be cancelled after NYCC, but still promised that the fans hadn't seen a final version yet. The fans were promised the special holographic lenticular film would be used, and on the final version it was absent. Mattel promised the hoverboard would be as accurate as possible, but neglected to say it would be as accurate as they could afford to make, while still generating a large profit. Once the pre-orders were in, they dropped the ball and coasted with a 'good enough' attitude. Customers are left with the closing opportunity to return their hoverboards for a refund and to be left with nothing.
I love my hoverboard. No, it's not as accurate as the one I pieced together from parts all over the globe. But it came in a rad box from Mattel and it made me happy and made me feel like a kid for one lousy day of the year.
But don't bring Hill Valley into this. No seriously, don't because I've been sitting here for an hour and my fingers hurt from all this typing, gotta feel for whomever answers all of Santa Claus' letters, right?
So I leave you with this.
Popular opinion in this thread seems intent that NECA is the savior. NECA will answer all your prayers and won't write back with form letters. And, while I agree, they make fantastic products and might have changed from the days of Gozer and the Terror Dogs warming pegs at my local Toys R Us (remember that whole thing about a dog being a dog? Turns out Terror Dogs actually were dogs and... didn't sell either). I loved the guys at NECA and they always treated me well with GBHQ when the toys came out. They were open and honest when stuff just wasn't selling and the funds just weren't there for likeness rights.
The grass is always greener on the other side. Let me go rest up for writing another one of these rebuttals defending NECA in about ten years time.