- April 8th, 2021, 2:54 pm#4947903
groschopf wrote: ↑April 8th, 2021, 10:00 amBaskin Robbins always finds out.RichardLess wrote: ↑April 8th, 2021, 7:22 am Cinematography isn’t just about camera moves & angles. It’s mostly about lighting & that’s what what sticks out to me. The trailer that we saw had beautiful imagery and some nice lighting. Again, I know this is just one little scene(and in a supermarket no less which tends to have harsh lighting). Someone mentioned up there it could be zoomed in to 16:9 & maybe that’s it. Could be.Hang with me through the post. This is constructive criticism mixed with a realization, not "OMG THIS IS THE WORST THING EVER." These are notes, not gripes.
That commercial vibe comes from a few things:
- The composition of the shot over Rudd's shoulder as we see the freezer case from a straight-on view, filling the screen with product (much different than having two loose Coke cans)
- The setdec... an entire freezer might not be monopolized by one brand, planogrammed and "faced out" in that manner AND have a Baskin Robbins poster on the side the next freezer case over in a real retail environment
[EDIT: apparently freezer cases might get face-outs like this -- my expertise is with non-grocery retail environments, so it seemed unrealistic to me until hearing feedback from people possessing more specified knowledge]]
- Having Rudd examine Baskin Robbins branded toppings (which might not even exist?)
But here's the thing... maybe that commercial vibe is deliberate.
- Having the character comment out loud on the flavor instead of irreverently saying something like "look at all the junk food"
Perhaps the audio we hear in the clip is not what we'll hear in the theatrical release. Reitman enjoyed skewering products and institutions in "Thank You For Smoking." All it would take to subvert all this product placement would be a music cue.
Consider what happens if instead of hearing Elmer Bernstein we hear cheesy muzak playing on the intercom.
Check out what happens when you combine that video with the elevator music from Blues Brothers:
https://tubedubber.com/?q=X9eh37VDAG0:F ... :100:0:1:1
[if the link doesn't automatically start, hit the play button]
Syncs up strangely well, doesn't it? I doubt we'd hear something as old as Girl From Ipanema, but a twenty-year old song played in this fashion could fit perfectly (Britney Spears Toxic in muzak form would be fun and sardonic). Or maybe even a retro cover of a certain franchise-famous song...
Using a different musical cue totally changes the mood, sends up the visuals of the marketing, and makes the marshmallow carnage that much more subversive.
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