GB2020 BoxOffice/Opening Weekend and Budget Projections(& Comparisons to GB16)
Posted: August 11th, 2019, 5:02 pm
Ok. It might be a wee bit early but seeing as this GB2020 section is pretty empty I figured "Why Not?". So here we will discuss what we think and/or hope GB2020 can do box office wise. Visit Boxofficemojo.com for all your box office/budget/opening weekend references. Also something we can discuss: How GB2020 might do compared to GB16 and what affect(if any) that movie might have, pro or con, on GB2020's release.
Before we begin, somethings to consider: Release Date. July 10th 2020, Competition: What movies will be in theatres and what movies will we be opening against? And Budget? So far the only number I've seen is 170 million. Is that in Canadian Currency?
Ok. So there are multiple things to consider this far out before I can even begins to think about what GB2020's box office potential is. The big thing is main trailer reception and marketing. The other is how prominent are the original cast members going to be(this is assuming they all sign on).
Unfortunately, and this isn't meant to bash GB16 I swear, but I think that film is going to negatively affect GB2020's box office unless it has a higher than average quality marketing campaign that helps audiences forget that film completely. And this is where things get iffy. Sony is known to have one of the worst marketing teams in the business. I hate to get all inside baseball on this but our hope here is that Sony hires some of the layoffs and crumbs from the Disney/Fox merger, those two companies have the best there is in the marketing world. Top 3? Disney/Fox and Warner Brothers.
So right now, as things are, if the film were to launch with an average marketing effort? I'd say we can expect a similar opening to GB16. Maybe up to 65 million. If they name the film "Ghostbusters 3"? I think Sony can squeeze an easy 15-20 million more in that opening weekend. If they keep the current moniker? This is going to have to be a word of mouth movie. Meaning things aren't looking good. Word of mouth movies(movies with great reviews and audience reactions) don't do well in summer. Not anymore. The market is too saturated with content. Febuary/March/late August and October are the "Word of Mouth" months.
So right now: 65 million opening, 150-165 million total domestic, 370 WorldWide. That's my read. Again, it's insanely early. Now...this is where some of you might get mad. Just know I mean no disrespect and that I'm coming at this from a pure number/marketing standpoint:
If GB16 never happened...I think GB2020 would easily have had a 100 million plus opening weekend. Over 300-400 million domestic. And 800 million worldwide. Similar to Indy 4.
So that gives you an idea how much I think GB16 is affecting this movie. Why? Not because I didn't like it. It has nothing to do with that. It has to do with perception, demand and anticipation.
GB16, even if it had been a huge success, took some wind out of the anticipation and demand sails. If there hadn't been a GB16, GB2020 aka GB3 would be much better positioned. A) Not a reboot. B) first Ghostbusters film in over 30 years. C) A film that's been promised and anticipated for over 20 years. Perception? If the title is GB2020 it's going to confuse people. Is it a sequel to GB16? Another reboot? What is it? Marketing, GREAT marketing will have to answer a lot of those questions.
Before we begin, somethings to consider: Release Date. July 10th 2020, Competition: What movies will be in theatres and what movies will we be opening against? And Budget? So far the only number I've seen is 170 million. Is that in Canadian Currency?
Ok. So there are multiple things to consider this far out before I can even begins to think about what GB2020's box office potential is. The big thing is main trailer reception and marketing. The other is how prominent are the original cast members going to be(this is assuming they all sign on).
Unfortunately, and this isn't meant to bash GB16 I swear, but I think that film is going to negatively affect GB2020's box office unless it has a higher than average quality marketing campaign that helps audiences forget that film completely. And this is where things get iffy. Sony is known to have one of the worst marketing teams in the business. I hate to get all inside baseball on this but our hope here is that Sony hires some of the layoffs and crumbs from the Disney/Fox merger, those two companies have the best there is in the marketing world. Top 3? Disney/Fox and Warner Brothers.
So right now, as things are, if the film were to launch with an average marketing effort? I'd say we can expect a similar opening to GB16. Maybe up to 65 million. If they name the film "Ghostbusters 3"? I think Sony can squeeze an easy 15-20 million more in that opening weekend. If they keep the current moniker? This is going to have to be a word of mouth movie. Meaning things aren't looking good. Word of mouth movies(movies with great reviews and audience reactions) don't do well in summer. Not anymore. The market is too saturated with content. Febuary/March/late August and October are the "Word of Mouth" months.
So right now: 65 million opening, 150-165 million total domestic, 370 WorldWide. That's my read. Again, it's insanely early. Now...this is where some of you might get mad. Just know I mean no disrespect and that I'm coming at this from a pure number/marketing standpoint:
If GB16 never happened...I think GB2020 would easily have had a 100 million plus opening weekend. Over 300-400 million domestic. And 800 million worldwide. Similar to Indy 4.
So that gives you an idea how much I think GB16 is affecting this movie. Why? Not because I didn't like it. It has nothing to do with that. It has to do with perception, demand and anticipation.
GB16, even if it had been a huge success, took some wind out of the anticipation and demand sails. If there hadn't been a GB16, GB2020 aka GB3 would be much better positioned. A) Not a reboot. B) first Ghostbusters film in over 30 years. C) A film that's been promised and anticipated for over 20 years. Perception? If the title is GB2020 it's going to confuse people. Is it a sequel to GB16? Another reboot? What is it? Marketing, GREAT marketing will have to answer a lot of those questions.