I'm not a businessman, my issues with mathematics would stand as a pretty big barrier to me ever owning my own business.
What I do know however, is sometimes voting only with your wallet is not always the strongest or most successful strategy.
Voting with your wallet only works once the product has been released, negating all chances of potentially fixing the problem before said item hits the shelves.
Sometimes complaining beforehand, in certain circumstances actually does provide results.
The aforementioned "Legitimate" complain I referenced earlier:
On the left: Slime Blower Winston as he was being touted at the Matty booth.
On the right: Slime Blower Winston pretty much as he was released.
In addition to missing the harness (and having a weird head), the Slime Blower's proportions are out of scale with the figure.
If we had only voted with our wallets on this figure, chances are nothing would've been corrected, and in the end the figure would've sold poorly.
Through voicing our issues with the figure, the problems were corrected (even though it did delay the figure) and the final product was perfect upon release (and hopefully sold well).
Voting with your wallet is a viable strategy in some areas, it's what I've done with the main
Spider-Man title ever since
One More/Brand New Day - although it hasn't resulted in anything I find agreeable. Sometimes it isn't a viable strategy.
Voicing criticism is also a strategy that doesn't always have the intended result, but sometimes it is a viable strategy.