Movie trailers and marketing is something that’s always fascinated me. Things are done quite a bit different now than they use to be. Marketing is now more like a war campaign carried out with precision. Analytics, algorithms, & research are all part of the marketing toolbox in 2022. But back in the day things were a little less precise & more haphazard. Anyways, Sometimes we’ve seen movie teaser a full year before the movie debuts. And sometimes we use to get movie teasers shot JUST as teasers. Our first look at “Ghostbusters Afterlife” was shot exclusively for the teaser. Other infamous examples include Terminator 2, Godzilla(1998) and Spider-Man(which was eventually pulled from theatres after 9/11. Now that was a great teaser!). These were all made at least a year before the movie came out. Let the buzz and hype begin! But I digress..
Anyways as a lot of you know both original Ghostbusters movies were super rushed productions. Unprecedentedly rushed for Relatively FX heavy movies. As such you’ll notice in some of the teasers/trailer for GB2 and even GB1 they feature temp or alternate FX shots. We also see deleted and alternate scenes, though that’s not uncommon.
Why do I mention all this? Well I’ve always been curious when the marketing campaign for Ghostbusters began. Does anyone here know when the first footage from either GB1 or GB2 premiered? Or what movie the trailers might’ve been attached to? I’m interested to see how long before the release date that people were anticipating these movies. I’d be fascinated to see when Columbia started marketing & with what movie, if it was even attached to a specific movie that is. We’ve heard about the No ghost logo appearing in cities very early. But when did people see the first teaser/trailers? A couple months before the movie opened? More? Less?
Some of the trailers for GB2 feature some of the reshoots so we know that was released post February ‘89.